Archive for February 10th, 2012

February 10, 2012

The Daily Scoop: Why People Believe Misinformation, Even After It’s Corrected

These days we are bombarded with information, much of it incorrect, and long after the political campaigns are over a lot of it will still be buried in the part of our brain where we store our memories. And new research shows that the more intensely we believe something to be true, the more likely it will resurface in the future, even if we have learned it was false.

Cognitive psychologist Andrew Butler of Duke University, a memory and learning specialist, hopes to figure out a way to help us purge our brains of false data, and he’s a little encouraged. But it’s probably not going to be easy.
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